Overview: AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, *AARP The Magazine* and the *AARP Bulletin*. The Digital Adoption Manager drives the successful adoption and sustained use of digital capabilities across the enterprise by ensuring strong launch preparedness, internal readiness, and continuous feedback-driven improvement. This role partners closely with product, technology, and business stakeholders to translate new capabilities into practical, usable solutions, supported by training, enablement, and structured feedback loops. Responsibilities: - Develops comprehensive launch preparedness and internal readiness for new digital capabilities, including stakeholder alignment, communications, and enablement planning. - Defines and executes adoption plans that drive awareness, understanding, and effective utilization across target user groups. - Develops and maintains training resources, job aids, and enablement materials (e.g., guides, playbooks, toolkits) that support user success. - Coordinates and delivers training sessions and on-going enablement efforts to drive digital fluency and confidence. - Designs and manages structured feedback mechanisms (e.g., surveys, post-engagement reviews, stakeholder interviews) to capture user input across engagements and digital capabilities. - Identifies recurring themes, friction points, and satisfaction drivers impacting adoption and experience, and translates insights into actionable recommendations that inform product enhancements, process improvements, and adoption strategies. Qualifications: - Bachelor’s degree or equivalent experience in Business Administration, Information Technology, Organizational Change Management, Communications, Education, or a related field. - 5+ years of experience in digital adoption, change management, training and enablement, user adoption, or related business transformation roles. - Experience developing and executing adoption and readiness strategies that drive awareness, engagement, and effective use of digital solutions. - Proven ability to create and deliver training programs, user guides, job aids, and enablement materials for diverse audiences. - Experience partnering with product, technology, and business teams to support the successful rollout and adoption of digital capabilities. - Strong understanding of user adoption and change management principles, including stakeholder impact assessments, readiness assessments, and user journey mapping. - Experience collecting and analyzing user feedback and adoption data to identify trends, improve user experiences, and influence product or process enhancements. - Experience defining and tracking adoption metrics, including awareness, utilization, proficiency, satisfaction, and training effectiveness. - Strong communication, facilitation, and stakeholder management skills, with the ability to translate complex technical concepts into clear, actionable guidance for nontechnical audiences. Preferred skills: - Experience working in Agile product-development environments and partnering with product managers, designers, engineers, analysts, and business owners. - Experience with digital adoption platforms, content management systems (Adobe Experience Manager preferred) and knowledge-management tools. - Experience developing adoption personas, user journeys, stakeholder-impact assessments, readiness assessments, or change-impact analyses. - Familiarity with user-centered design. - Experience using data and user feedback to influence product roadmaps, prioritize enhancements, and improve business processes. - Change-management, project-management, learning and development, or Agile certification is a plus. *AARP will not sponsor an employment visa for this position at this time.* Additional Requirements - Regular and reliable job attendance - Effective verbal and written communication skills - Exhibit respect and understanding of others to maintain professional relationships - Independent judgement in evaluation options to make sound decisions - In office/open office environment with the ability to work effectively surrounded by moderate noise Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.