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Email Marketing & Newsletter Strategist, The Verge
Email Marketing & Newsletter Strategist, The Verge
Remote (US Only)
The Verge is seeking a strategic and editorially minded Email & Newsletter Marketing Strategist to manage the evolution of our email ecosystem. This role combines hands-on newsletter publishing with lifecycle marketing strategy, and is ideal for someone who thrives at the intersection of journalism, audience engagement, and performance marketing.
You’ll manage our editorial newsletter operations and own the marketing email workflow, ensuring our newsletters are sharp, timely, and aligned with The Verge’s voice, while also using data and segmentation to drive engagement, subscriptions, and reader loyalty. You’ll work closely with editors, designers, audience development, and product teams to deliver campaigns that serve both editorial and business goals.
This role reports to the Director of Audience and Subscriptions and collaborates across the Consumer Revenue, Editorial, Growth, and Analytics teams.
WHO WE ARE
The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience.
The Verge is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.
As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.
WHAT YOU’LL DO
- Oversee the day-to-day editorial newsletter process, partnering with writers and editors to ensure high-quality, on-brand sends across flagship and vertical newsletters.
- Own and execute The Verge’s marketing email calendar, including campaigns that support audience growth, editorial launches, seasonal promotions, and subscriber retention.
- Lead segmentation and targeting strategies to personalize newsletters and marketing sends based on user behavior, content interests, and lifecycle stage.
- Plan, build, QA, and deploy lifecycle campaigns such as onboarding, winback, renewals, and other automated journeys.
- Collaborate with editorial, design, and product teams to craft email experiences that reflect The Verge’s editorial voice and design sensibility.
- Develop and maintain an A/B testing roadmap to optimize subject lines, content, design, and send timing for performance.
- Monitor, analyze, and report on key metrics (open rates, CTR, conversions, unsubscribes) and deliver actionable insights.
- Maintain list health and compliance with privacy and legal standards
- Contribute to the long-term roadmap for email at The Verge, including tooling, automation, and audience development opportunities.
WHO YOU ARE
- 3–5 years of experience managing both editorial newsletters and marketing email campaigns, ideally within a media or publishing environment.
- Deep understanding of audience development, lifecycle marketing, and newsletter strategy.
- Proven experience with Sailthru and CRM platforms.
- Strong editorial judgment and experience working closely with journalists or content creators.
- Solid grasp of email marketing best practices: segmentation, personalization, A/B testing, automation, and compliance.
- Proficiency in email analytics and reporting tools; ability to translate data into recommendations.
- Excellent project management and cross-functional collaboration skills.
- Comfortable editing copy, collaborating on design, and working within tight deadlines.
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.
WHERE YOU’LL WORK
This job is remote.
WHY VOX MEDIA?
WHAT WE OFFER
This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
OUR DEI+ COMMITMENT
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).
WHAT COMES NEXT
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.
PAY TRANSPARENCY
The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.
Pay Range
$72,000 - $85,000 USD
