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Principal Business Program Manager, Tools Global Product Lead (GPL)

August 3, 2026

About the position

Microsoft Advertising is establishing the Tools / TrueCRM Group Product Lead (GPL) function as the dedicated business owner for TrueCRM and related seller tools. This role bridges the gap between seller and sales manager needs, identified in the field, and prioritized product investments, launch plans, adoption strategies, and measurable business results across Microsoft Advertising. The ideal candidate will be a senior individual contributor in the Tools / TrueCRM GPL role, responsible for one or more critical CRM and seller-tooling domains from inception to completion. This involves transforming complex field processes into clear problem statements, business requirements, roadmap priorities, launch plans, and success metrics. The candidate should be comfortable interacting with sellers, sales leaders, Product and Engineering teams, data and telemetry, and executive stakeholders. This is not a standard operations role; it demands deep expertise in CRM and seller workflows, strong product and data acumen, and the ability to lead collaboratively in a dynamic, cross-functional setting without direct authority. Microsoft's mission is to empower every person and organization to achieve more, fostering a culture of innovation, collaboration, and respect with a growth mindset. Starting January 26, 2026, Microsoft AI (MAI) employees within a certain commuting distance of a Microsoft office in the U.S. or internationally are expected to work from the office at least four days per week, subject to local laws.

Responsibilities

Own a Tools / TrueCRM domain or domain cluster as the accountable business owner, connecting seller workflow pain, product capability, landing, adoption, and business impact.
Build a prioritized, evidence-backed problem backlog using field signal, seller feedback, usage data, support patterns, revenue impact, cycle-time friction, and qualitative examples.
Create crisp problem-first briefs and business requirements that help Product and Engineering make high-quality roadmap decisions without over-prescribing user-interface solutions.
Partner with Product, Engineering, data-platform, Sales Readiness, Enablement, PMM, FSE, and Support to move capabilities from validated problem to launch, adoption, and steady-state handoff.
Define success metrics before build, including baseline, target, adoption signal, workflow completion, seller trust, quality, cycle time, and business-outcome measures.
Stay LOB-agnostic across Search, DNV, and Gaming while remaining segment-aware across SMB, Managed, and D&E / Gaming motions.
Represent Microsoft Advertising business needs in TrueCRM and adjacent seller-tooling forums, including cross-prioritization across MSA and LMS where workflows should converge.
Identify cross-domain dependencies across planning, account hierarchy, opportunity management, deal economics, reporting, engagement, support, and agentic workflow capabilities.
Help mature the GPL operating system, including domain scorecards, decision logs, intake quality, launch readiness, measurement reviews, and partner handoff practices.
Communicate clearly with senior stakeholders on tradeoffs, priorities, risks, business impact, and decisions needed.

Requirements

Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvement OR equivalent experience.
Experience translating complex business or field problems into structured requirements, prioritization recommendations, and cross-functional execution plans.
Experience partnering with Product, Engineering, Sales, Operations, Enablement, or Readiness teams to land tools, platforms, process changes, or workflow improvements.
Experience using data, telemetry, qualitative feedback, and business metrics to define priorities and measure outcomes.
10+ years of experience in business program management, product operations, CRM / seller tooling, sales strategy, revenue operations, or GTM transformation.
Experience with CRM or seller workflow platforms such as Dynamics 365, Salesforce, or comparable enterprise sales systems across account, opportunity, planning, quote-to-cash, reporting, case, or engagement workflows.
Experience operating as a senior single-threaded owner in ambiguous, cross-functional environments where accountability spans strategy, requirements, landing, and measured outcomes.
Experience in advertising, media sales, enterprise sales, platform modernization, data products, or AI-assisted workflow transformation.
Solid executive communication skills, including the ability to simplify complex tradeoffs, write crisp one-page briefs, and influence leaders without direct authority.
Ability to balance domain depth with end-to-end systems thinking across the full seller and customer value journey.

Nice-to-haves

Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience in program management, process management, or process improvement OR Bachelor's Degree in Business, Operations, Finance, or related field AND 15+ years experience in program management, process management, or process improvement OR equivalent experience.

Benefits

Certain roles may be eligible for benefits and other compensation.

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